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Город World Cup 2018 инструкция A cheat note for foreign guests: souvenir map of Ekaterinburg

A cheat note for foreign guests: souvenir map of Ekaterinburg

What to buy as a memento? We found where magnets and mugs with «Sansara» quotes are sold

From Urals with love!

Every year thousands of tourists from all over the world are coming to Ekaterinburg. The Ural capital is ready for the massive arrival of people from different countries: for example, nameplates of public transport stops and menus in restaurants are translated. But we understand that it still might be difficult to get around in an unknown city. That is why E1.RU has prepared a series of materials for guests. From our «Cheat note» the readers will find out how to easily get downtown from the airport for a reasonable price, where to find souvenirs, which cafes serve Chinese cuisine, and which places in Yekaterinburg are a must-see for visitors. The «Cheat note» will be interesting for the locals as well. For some it will help to look at the city from a new angle, for others how and where to entertain their guests.

За перевод мы благодарим партнера проекта — лингвистический центр «Талисман».

The Ural capital is acquiring more and more symbols of its own. Over the past few years, there have appeared some «patriotic» brands, and people have even updated the city's logo. Now the inscription «ЕКАТ-ЕРИН-БУРГ» can be found everywhere — on signs and posters, T-shirts and even sewer hatches. Once upon a time, the guests could take away only postcards with views of the Urals or magnets made out of fake malachite, now the city symbols look really modern and stylish.

Nevertheless, there are not so many places in Yekaterinburg where you can buy souvenirs. We studied the map of the city and have put on it all the shops of branded Ural things.


This souvenir shop has recently opened in the Yeltsin Center. Here you can find jewelry, clothes, and household items with symbols of Yekaterinburg. For example, mugs with mosquitoes on them from the famous «Made in Ural» brand, raincoats with bears and spruce trees or unusual concrete magnets symbolizing a severe Ural character. Many things are handmade and are sold as just a few copies, so they are quite expensive. For example, a small handbasket will cost around RUB 1500.

Open: 10:00 am till 09:00 pm every day

Address: #3, Boris Yeltsin St.

Museum of Architecture and Design

Unique publications about the Yekaterinburg architecture can be found in the library store on the second floor of the museum. New publications about various expositions are always sold here. A series released by the museum fund is always on sale. It describes the six architectural styles of the Sverdlovsk region — baroque, eclecticism, classicism, modernism, neoclassicism and constructivism. One volume costs RUB 1,100.

There are more ordinary souvenirs in the museum as well. Mugs, magnets, plates with a water hammer and other machines on them are exhibited in the exposition «The History of the Industrial Urals» in front of the museum. You can find branded museum calendars here as well as a game «Memo» about architecture of different styles.

Free small exhibitions are displayed in the library store from time to time. For example, since the beginning of 2018 there has been an exposition called «Coins of Yekaterinburg» from the personal collection of historian Vadim Mosin.

Принтами стали индустриальные машины Исетского завода

Open: from Wednesday to Sunday. from 11:00 am to 07:00 pm; every day during holidays

Address: 4a, Gorky St.

Gift salon «Inpro»

A variety of items with symbols of Yekaterinburg is sold in this gift shop. If you buy a light reflector here, it will have the logo of the Ural capital. If you go for a wall clock, be sure Sevastyanov's house from Plotinka will be on it. A wooden magnet EKAT-ERIN-BURG, a housekeeper in the form of a ridge, sweatshirts and T-shirts are on sale. A mint chocolate with Ural honey costs RUB 220.

Open: 10:00 am to 10:00 pm every day

Address: Bolshoy department store, 71, Malysheva St.

City Center of Contemporary Art

In the Yekaterinburg Center of Contemporary Art there are exhibitions of young artists, lectures on important social phenomena and meetings with interesting people. Also there is a small shop here, in which nice curiosities with Ural flair are sold. As well as rings, brooches, earrings and concrete decorations, postcards and stickers, pencils and pens, mugs and catalogs. And, of course, Made In Ural t-shirts with a branded mosquito on them will go for around RUB 1,300.

Famous city buildings as bijouterie

Open: Tuesday to Sunday from 12:00 pm to 08:00 pm

Address: 19a, Dobrolyubov St, 2nd floor

Ural Souvenir

This small souvenir shop is located near the embankment of the city pond, in the old building of the gold-alloy laboratory, built in the second half of the XIX century. The building façade is now in a bad condition, but the interior remains very beautiful. Ornaments from the local stones, plates, magnets, malachite boxes, replicas cast from metal, scarves by Nina Ruchkina and books about Yekaterinburg and the Sverdlovsk region would make excellent memorabilia for the guests of our city.

Open: Monday to Saturday from 11:00 am to 09:00 pm, Sunday from 12:00 pm to 08:00 pm

Address: 1, Pervomaiskaya St. / 4a, Gorky St.

«Art Bird»

This art gallery sells a lot of things which you can take with you as memento of Yekaterinburg. For example, cards with drawings of the city (RUB 35 per piece) or ceramic panels with the White Tower or the circus (RUB 750). Books telling stories about outstanding musicians and artists of the Ural capital are also sold here. «Sverdlovsk rock encyclopedia», «Malachite guitars», the album «Misha Brusilovsky. The Artist's World» will interest conneiseurs wherever they come from.

Open: from 11:00 am to 08:00 pm

Address: 15, Engels St.

History Museum of Ekaterinburg

Learn all about the origins of Yekaterinburg and get something to remind you of the Ural capital in this museum. Souvenirs here offer a taste of history — ancient photographs, for example, the Metenkov House and the Water Tower on Plotinka are embedded on notebooks, canvas bags and thermal mugs. A bag will cost RUB 500, a notebook is RUB150, a mug is RUB 600.

Open: Monday and Friday from 11:00 am till 08:00 pm, Tuesday to Thursday from 10:00 am to 06:00 pm, on weekends from 11:00 am till 06:00 pm.

Address: 26, Karla Liebknecht St.

Artists’ Alley

Jewel-boxes and statuettes from Ural stones, jewelry, ancient coins and pennons, alone with paintings by local artists can be found in a small open-air market. Once the merchants stood on Lenin Avenue near the square of 1905, that's why the name » Artists’ Alley » is still used even after they were moved to the metro station «Geologicheskaya». Prices here are low, sometimes you can get a string of stone beads for RUB 100, and the picture will cost three times less than you would pay in the art salon.

Open: during daytime

Address: Intersection of Mart 8 St and Kuibyshev St

«Our Ural»

A whole line of patriotic Ural books is sold in the company «Nash Ural». From these books one can learn more about the mainland of the Russian state: some books are written in English, German and Chinese. There are publications about prominent people from the Urals, Ural cuisine, and the sights of the region including photos and suggested routes. The price for a copy is anywhere between RUB 480–1000. The guide «Our Yekaterinburg: More than the Red Line» will cost RUB 150, a set of 15 postcards with views of the Urals — RUB 120.

Open: Monday to Friday from 11:00 am to 07:00 pm

Address: 83, Belinsky St, 10th floor

«Sysert porcelain»

The porcelain factory in the satellite city of Yekaterinburg is partly owned by the Ekaterinburg Diocese, and therefore has specialized in the production of icons and other Orthodox relics for many years. However, a few years ago quite distinctive plates and mugs began to be produced here: the series «Constructivism» and «Ural Rock» were set up at the plant. Now you can buy dishes decorated with the Iset Hotel or the House of Printing. Mugs with quotes from the songs of the band «Sansara» are also sold here. The price of a mug is RUB 230, a plate — RUB 350.

Open: 10:00 am to 09:00 pm

Address: 41, Malyshev St.

«Simponiya Podarkov»

Not far from the Temple-on-the-Blood there is a shop with a variety of souvenirs: household items and stone paintings, photo albums, spectacle cases, birch bark boxes, paintings, and other vintage minerals. Moreover, there are books about the Urals, including the famous «Malachite Box» by Bazhov, «Famous Architectural Monuments» and «Sverdlovsk Region in English.» Postcards «Hello from Ekaterinburg» will cost RUB 300.

Open: Monday to Friday from 10:00 am to 07:00 pm, weekends from 11:00 am to 04:00 pm

Address: 11, Proletarskaya St.

«Dom Knigi»

«House of Books» is located in the very city center, next to the square of 1905, Hotel Hyatt, Yeltsin Center and famous Vainer Street. Here in the department with books about nature there is a wide range of books about the Urals. For example, a gift edition, an easy to use guide map (price from RUB 100) with the top-10 most interesting places in Yekaterinburg and the region. For foreign guests there are English-language books and English-speaking shop assistants.

There are also souvenirs in the «Dom Knigi». And not only traditional magnets, plates, mugs, but also unique crafts made by masters of Russian folk art. A special place should be given to the Ural souvenir. For example, a magnificent miniature made of of 15 Ural stones with the Mistress of Copper Mountain will cost a little more than RUB 2000.

Here you can buy the books about Urals kitchen

Open: from 10:00 am to 08:00 pm every day

Address: 12, Valek St.

Фото: Артём УСТЮЖАНИН / E1.RU

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